Growth & Profitability Advisory

Revenue growth alone doesn't guarantee increased profit; focus on strategic advantages and key performance indicators.

Identify where growth should come from and uncover $10K wins to improve your bottom line.

Getting Bigger Isn't The Same As Getting Better

There is nothing wrong with wanting to grow.

But if adding more work means adding more staff, more software, more management and more admin without a worthwhile increase in profit, Michael will help you question whether that growth is taking the business where you want it to go.

Sometimes the right answer is expansion. Sometimes you can make a much better business by improving what is already there.

Find Your Unutilised Advantage

Michael will help you look for things the business already has but may not be making enough of.

That might include:

  • A strong reputation
  • Useful relationships
  • A particular niche
  • A service or product that performs better than the others
  • Pricing that needs another look
  • An opportunity in another location or market
  • Someone in the team whose ability is being underused
  • Existing customers who need something else you can provide
  • A capability the market does not know enough about

The first answer does not always need to be more marketing, more staff or another new service. There may be something valuable sitting inside the business already.

Work Out Where Growth Should Actually Come From

The point is to work out where the growth should actually come from, rather than simply deciding that the business needs more growth.

Michael will help you work through where that growth could sensibly come from and whether it is likely to improve the business.

Depending on what you do, that might include:

  • Better-performing services or products
  • Higher-margin work
  • Different pricing
  • Clearer positioning
  • New services or products
  • Better use of the capacity you already have
  • A different customer group
  • An opportunity you have not followed through properly

The answer will be different for every business.

Measure Three Things That Matter

There is no prize for having the biggest dashboard.

Michael will help you choose a small number of measures that tell you whether the changes being made are producing the result you wanted.

What those numbers are will depend on the problem you are trying to solve.

What the three things are will vary from business to business, but they should tell the director whether the business is actually moving in the right direction.

Michael's existing approach includes deliberately looking for changes that either save or make a meaningful amount of money.

That might mean removing a cost nobody has questioned, fixing a process that consumes hours every week, improving pricing or doing more with an opportunity the business already has.

$10K Wins

Identify meaningful changes
Save or generate
Substantiated examples only
Case-study library
Find $10K wins
Save $10K wins
Find 10 hours
Actionable insights
Reduce money leakage

The point is to find improvements you can see in the result rather than filling the business with activity that looks productive.